Updates

BASH raises €1.3M to set a new standard in event promotion

BASH raises €1.3M to set a new standard in event promotion

14 May 2025

Amsterdam, 14 May 2025 – BASH, the platform for social event pages, has raised €1.3 million from angel investors to accelerate growth across the Netherlands and Europe.

Event organisers find selling out more challenging than ever, as audiences buy tickets increasingly late. Instead of relying on static ticket links shared via social media, BASH offers a dynamic social event page that brings everything together in one place: ticketing, updates, the guest list, and more. As a result, attendees buy earlier, return more often, and bring their friends along. Promoters such as DARKMODE, Kantje Boord and Y.U.C. have already seen a 20–50% increase in ticket sales, without additional marketing spend.

BASH will use the investment to expand the sales team and scale the proven approach beyond Amsterdam. With strong local traction, clear organiser demand, and measurable results, the team is confident this is the right moment to grow fast.

Joris Oudejans, founder: “Events live in group chats, DMs and stories, but most organisers still share a dead ticket link. We believe you can’t build a real audience like that. Our event pages get shared, bring people back, and help friends bring friends. We’ve proven it works in Amsterdam. Now it’s time to roll it out further.”

The €1.3 million round is part of a super-seed to fuel rapid growth towards Series A. BASH is backed by a group of experienced entrepreneurs, including Sjuul Berden (United Wardrobe), Leon Ramakers (Mojo) and Geert-Jan Smits (Flinders).

Geert-Jan Smits, investor and advisor: “BASH is exactly the kind of company you want to back: a sharp idea, proven model, and strong growth potential. With this team and this focus, now is the time.”

About BASH
BASH helps event organisers turn their existing audience into repeat visitors with social event pages that combine all guest communication in one place: info, tickets, media, the guest list, comments and reactions. From there, organisers re-engage previous visitors with targeted invitations or exclusive tickets, for example, aimed at regulars or guests who attended the same artist last time. Plus, they keep audiences engaged with lineup drops, ticket updates and announcements via email and push notifications.

Because everything happens on one page, it reinforces itself: sales start earlier, momentum builds more naturally, and it becomes easier to sell out with each edition. Organisers using BASH see an average of 20–50% more ticket sales without spending more on marketing.