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Introducing Presales

· Joris Oudejans

Collect sign-ups before tickets go live, then send each person personal presale access through WhatsApp or email.

Presales are now live on BASH.

The flow connects sign-up and presale access instead of treating them as separate campaigns.

A presale sign-up page is generated from the event’s information and branding. Share that page before tickets go live. When the presale opens, everyone who signed up can receive personal ticket access through WhatsApp or email.

Some organisers call this event preregistration or pre-registration; in BASH, it is the sign-up phase of the presale.

Visitors are not just joining a mailing list: they are signing up for personal ticket access before the public sale.

Step by step

  1. Create a presale and open its sign-up page.
  2. Share it anywhere before tickets go live.
  3. Let visitors sign up for early access.
  4. Give each person personal ticket access before the public sale.

Each person’s access can be limited to a specific number of tickets. One ticket per person creates the strongest exclusivity; allowing a few tickets makes it easy for visitors to bring friends.

BASH handles presale sign-ups, delivery and personal ticket access while continuing to work alongside the organiser’s existing ticket provider.