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Updates

Product news and stories from BASH.

Introducing Presales

Collect sign-ups before tickets go live, then send each person personal presale access through WhatsApp or email.

Ambassador programmes are now live

Give selected community members referral links, lightweight tasks and trackable rewards without spreadsheets or discount-code workflows.

Introducing Community

Give visitors a reason to stay connected, with personal ticket access, insider updates and benefits across events.

Personal ticket access just got better

Clear +1s, visible limits and expiry make ticket access feel personal rather than promotional.

WhatsApp in BASH

Send personal ticket access and event updates through WhatsApp, and collect event-specific opt-ins as visitors buy tickets.

Introducing Posts

Write one organiser post and share it through email, a shareable page and optionally WhatsApp.

Private tickets you can share and track

Give selected groups personal ticket access with limits, expiry and trackable sharing.

Measure and grow word of mouth

See who shares your events, who brings friends and how much ticket activity comes from word of mouth.

BASH now plugs directly into Weeztix

Connect Weeztix once and BASH automatically keeps ticket buyers, audience groups and sales insights up to date.

We rebuilt BASH for Social Sales

BASH rebuilt its event platform around personal ticket access and referral rewards that organisers can track end to end.

ADE 25: The Event Industry Is In Trouble

Why more than 50 Dutch festivals had already been cancelled in 2025, and why community is becoming central to event growth.

Festival crowd watching a live performance

The Future of Events Runs on Community

Why organisers can build more resilient event businesses by turning returning visitors into a lasting community.

5 lessons from De Binnenstad's Jimi Jua on building a growing fanbase

Five lessons from Jimi Jua on building an event community that keeps returning and brings more people along.

Jimi Jua at a club event

Why we’re shutting down our promotion platform

Why BASH moved from broad event promotion to helping organisers build lasting audiences around their events.

BASH raises €1.3M to set a new standard in event marketing

BASH announced a €1.3 million funding round from angel investors in May 2025.

BASH social event pages and connected audiences